419 5th Avenue Northeast
Grand Rapids, MN 55744
Toll Free: 1-888-333-1762
Phone: 218-326-0728
Fax: 218-326-8021
Email: info@e3cs.com
Website: www.e3cs.com
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Website Promotion Solutions
The E3CS PlatinumPlus Promotion Plan
COST: A Base rate of
$225 to $500/month — $2700 to $5000 for full year, plus the associated
costs paid to the search engines and directories. Billed quarterly in
advance. One year commitment required. Total monthly fee depends on amount
of pay-per-click advertising being done.
PURPOSE: When only the
very top rankings in search engines will do...
HOW IT WORKS: Many
of the top search engines have switched to paid placement, paid inclusion
and paid submission plans. This means it is now possible to pay to have
your website listed before all others when a particular keyword or phrase
is searched for. E3 Consulting Services continually researches the many
options and selects those that we believe offer the best value. The
PlatinumPlus Plan is completely customized for each client. The monthly
fee is based on the total marketing budget plus the associated costs paid
to the search engines and directories. E3 Consulting Services handles all
the paperwork, coordination, management, billing arrangements and daily
bidding for you.
The PlatinumPlus Plan uses several different types of promotion to push
your site into the top level rankings of search engines, search
directories and search indexes for many keywords and keyword phrases. The
PlatinumPlus Plan centers around three principal areas:
1. We carefully research your site and make necessary preparations to
correctly submit it to more than 150 search engines and directories. We
review and tweak your metatags, keywords, descriptions, titles, etc., and
perform other functions designed to keep your site near the top of the
search engines and directories. Each month thereafter, we check your
rankings, tweak your site copy and resubmit it to the necessary search
engines and directories. We can also provide you with search engine
ranking and submission reports via email upon request.
2. We will suggest strategic modifications to your site on a continuous
basis, designed to give you an edge over your competition. We will also
suggest and implement other tools and ideas designed to bring traffic to
your site; and while we don’t want to give away all our trade secrets,
rest assured we have a complete toolbox we use to ensure the success of
your site. Whether it be site content tricks, utilizing links to other
sites and from other sites, knowing which ways to submit to which search
engines or simply studying your competition’s strengths and weaknesses, we
have the knowledge and the resources to provide you the results you seek.
3. For the paid placement, paid inclusion and paid submission parts of
this program, we completely customize the level of promotion and programs
used to meet each individual client’s needs.
There are many different paid
inclusion, paid submission and paid placement services available. We
have selected the following as our primary recommended services.
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Yahoo Search Marketing Solutions (formerly
known as Overture.com, is the
largest paid-listing search service and provides search results for
yahoo.com, msn.com, altavista.com, lycos.com, hotbot.com, iwon.com,
nbci.com, directhit.com, altavista.com, netscape.com, dogpile.com,
metacrawler.com, cnn.com, and canada.com. You bid on keywords to
determine your site's ranking in search results. You then pay for
each click-thru based on the bid amount for that particular keyword.
For example, the top search listing for the keyword phrase "northern
minnesota resorts" is costing that client $1.51 per clickthru (as of
02/08/2005). The second listing from the top is paying $1.31 cents per
click-thru, and third place is paying $1.27, and so on.. You decide
what amount to bid per click-thru and what total monthly amount to cap
it at. A minimum bid is 10 cents per click and a minimum charge of $20
per month for your overall account applies. E3 Consulting Services
handles all the coordination and billing arrangements. The top three to
five bids are shown as the Top listings for search queries of that
keyword phrase. Places four thru 20 are shown down the sides of
the page and on the second page of results. There are four
different products available through Yahoo. They are Sponsored
Search, Local Sponsored Search, Search Submit Express, and Search Submit
Pro. We'll be happy to explain any of them to you in detail.
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Google AdWords offer a variation of pay-per-click advertising.
Like with Overture, in AdWords you bid for position on keywords and the
pricing is based on the position in which they're shown. You are only
charged for clickthrus to your site, not the number of times your ad is
shown. Google AdWords offers a strong and growing distribution network
not only from their own Google sites but also through affiliates like
America Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape,
Compuserve, AT&T Worldnet and NYTimes.com. Targeted Sponsored Links to
Walt Disney Internet Group Web Properties - Disney.com, FamilyFun.com,
Go.com and Movies.com.
Ads on AdWords Select are ranked on the page based on a formula of
cost-per-click multiplied by the click-through rate which enables an ads
rank to improve without costing more. Google automatically reduces costs
to the lowest price needed to maintain position. No minimum deposit is
required. E3 Consulting Services handles all the coordination,
management and billing arrangements.
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FindWhat.com's paid keyword results get alot of traffic thanks to
its affiliation with several meta search sites like Search.com,
Excite.com, Webcrawler, MetaCrawler, DogPile.com, and Microsoft Internet
Explorer Autosearch. FindWhat allows you to bid on keywords and
key phrases within search results. You have complete control over how
much you want to spend, where you want to be found, and when you want
your program to be active. And, best of all, you only pay for actual
traffic (customers) which click-through to your site! Standard
minimums of 10 cent per bid and $50 per account apply. E3
Consulting Services handles all the coordination and billing
arrangements.
To sign up or
request more information about any of these programs, please
email us, or call us toll
free at 1-888-333-1762 or 218-326-0728. |
